Hooked: How to Build Habit-Forming Products Personal Growth you’ll find all sorts of

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original colour illustrations and diagrams display all the major organs of the human body and are accompanied by witty

the book shows the impact the 2020 lockdown had on Indian

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Hooked: How to Build Habit-Forming Products Personal Growth you’ll find all sorts of*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer